Kellogg's FiberPlus Antioxidants Berry Yogurt CrunchI’m one of those folks who never thought fiber-rich products taste like cardboard. Besides, why would I know what cardboard tastes like? Oh yes, I’d occasionally get a piece of cardboard from a lollipop stick. It tasted like thick wet paper.

I can attest these fiber-rich cereals don’t resemble cardboard in any shape or form — with or without milk or milk substitute. Meet Kellogg’s fiber-rich version of Cheerios with cinnamon flavor and Special K Fruit and Yogurt cereal (also from Kellogg’s). These two flavors are opposites like Oscar and Felix in The Odd Couple.

Before carefully opening the boxes (I hate it when the top of a cereal box rips and won’t close properly and when the plastic tears that cereal falls between the tears and sinking to the bottom of the box to turn into something like cardboard by the time you finish the box), I predicted I would like the cinnamon better. Quite the opposite.

Berry Yogurt Crunch tasted almost like Special K Fruit and Yogurt cereal with its whole grain wheat and rice flakes filled with lightly sweetened berry flavors. Berry-flavored yogurt and granola clusters of all sizes show up about 10 percent of the time to round out the texture so it doesn’t feel like all you’re eating is berry-flavored flakes. This one has no weird taste or feels like you’re sacrificing to get the fiber and antioxidants.

OK, it passed the taste test. But what about the nutrition test? It has a whopping 43g carbs per serving. Just look at the Cinnamon Oat Cereal. Way fewer carbs and calories. What’s more is its list of ingredients. It’s too long to list and is full of dyes (caramel color, citric acid, BHT for freshness, beta carotene for color, red 40, blue 2, cellulose gum, green 3, blue 1, red 40 lake, blue 2 lake — insane) and other disappointing ingredients.

Cinnamon Oat Crunch cereal looks exactly like Cheerios except with a dash of cinnamon color and specks plus it lacks Cheerio’s smoothness. The flavor favored the bitter version of cinnamon rather than the spicy kind. I kept eating it hoping it’d prove me wrong. Just more of the same uncomfortable bites. The taste doesn’t resemble bad fiber food or powder, but rather like generic oat cereal with bitter cinnamon added. (I’ve had generic oats and they were bland, bland, bland.)

Unlike the yogurt berry, the Cinnamon Oat Crunch has fewer and better ingredients. Unfortunately, missing from the ingredients is flavor.

Updated July 30, 2011:  I still had Cinnamon Oat Crunch left, so I decided to give it another shot. Actually, it was better. I could taste a hint of sweetness and the milk brings out the flavors in a good way. This isn’t a great eat as a snack kind of cereal, but it works as traditional with milk cereal.

Verdict: Kellogg’s FiberPlus Antioxidants Berry Yogurt Crunch


Verdict: Kellogg’s FiberPlus Antioxidants Cinnamon Oat Crunch


Nutrition facts Kellogg’s FiberPlus Antioxidants Berry Yogurt Crunch: 170 calories, 0g fat, 0g sat fat, 43g carbs, 10g fiber, 12g sugars and 3g protein.

Nutrition facts Kellogg’s FiberPlus Antioxidants Cinnamon Oat Crunch: 110 calories, 1.5g fat, 0g sat fat, 26g carbs, 9g fiber, 7g sugars and 3g protein.

Disclosure: I have a material connection because I received a gift or sample of a product for consideration in preparing to write this content. I was/am not expected to return this item or gift after my review period.